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"Deal or No Deal" is an exhilarating hit game show where contestants play and deal for a top prize of AMD 50 million in a high-energy contest of nerves, instincts and raw intuition.

Each night, the game of odds and chance unfolds when a contestant is confronted with 26 sealed briefcases full of varying amounts of cash - ranging from a measly penny to AMD 50 million. Without knowing the amount in each briefcase, the contestant picks one -- his to keep, if he chooses - until its unsealing at game's end.

The risk element kicks in when the player must then instinctively eliminate the remaining 25 cases - which are opened and the amount of cash inside revealed. The pressure mounts as in each round, after a pre-determined number of cases are opened, the participant is tempted by a mysterious entity known only as "the Banker" to accept an offer of cash in exchange for what might be contained in the contestant's chosen briefcase - prompting Mandel to ask the all-important question - Deal or No Deal ?

As each case is opened, the likelihood of the player having a valuable cash amount in his or her own case decreases or increases. Viewers will see if, truly, fortune favors the bold. The contestant knows that as long as the larger cash prizes haven't been opened, the Banker's deals will only get higher. And if the conflicted contestant accidentally opens a case with a bigger cash value - the Banker's offer could suddenly evaporate.

Based on the successful format from Endemol that has aired in over 35 countries, "Deal or No Deal" is produced by Endemol USA, a division of Endemol Holding.
David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.